Why do you buy art? Every day at a show or at the studio I encounter any number of customers who say “I don’t know anything about art, but I like this.” Terrific! That’s really all it takes to know what art to purchase. Over the years, three trends have emerged from the crowd. Every art purchase can be categorized in one of these three.
There are those who buy art that someone else has told them to buy. Rather than relying on their own instinct, they buy what a friend, designer, or gallery owner has suggested to them. There is little if any emotional attachment to the piece; it might be an “investment” (a blog for another day) or a place holder (the right color, size, shape, etc) as seen through the eyes of someone “more expert” than the buyer.
The next group I’ll call the decorative art buyers. They may invest a bit more of their heart into the purchase, but the painting has to fit their decor, match the sofa, and/or have the same trendy look that pops out of the pages of the Pottery Barn catalog or grabs the eye when traveling the aisle at TJ Maxx. This group is somewhat more invested in the purchase, but is still swayed by more outside forces than their inner spirit.
The third group are those that open themselves up to the experience of art from the get go and allow the art to embrace, captivate, and challenge them. They are people who search art galleries and shows for those treasures that will stop them in their tracks and engage them. Whether it is a deep sense of peace, a yearning in the spirit, or a quickened heart beat, something has happened within their psyche. These are the customers who are often overheard saying “I don’t know where I’m going to put this, but I must have it.” They become a part of the story of the art adding their own chapter to the narrative began by the artist.
Since my motivation as a painter is to create work from my heart, I must admit that I hope that you decide to purchase a painting I have created because it touches your spirit and heart. I am of the belief that if you purchase art because you love it, then it will automatically fit in the home or office that you have created. In the midst of your environment, it will supply you with years of joy, memories, and smiles. Couldn’t we all use a little more joy and a few more smiles?
About the painting: “Mind’s Eye” it is 30×40 and is one that grabs the viewer and makes them think. Not all like the piece, but that’s okay. If it makes a person stop and wonder, then I have done my job. It is available through my studio for $1350. I offer layaway….more on all that another day.